Story of 3 Mumbai sites: How to design a homepage !

April 21, 2008 at 7:49 pm · Filed under Uncategorized ·Tagged , , , , , ,

I visited two website . www.pinstorm.com and www.communicate2.com. Both sites belong to the respective degital marketing company Pinstorm and Comunicate2. I had opportunity to visit both of the office. I have visited to both office with out knowing that these are the office of both company.

One common thing is that both website are looking structurally same. Home pages of both website are text based. You will not find much image in their homepage. Both’s home page contains the feedback coupon. I am yet to know why they have used feedback page in front page. I am trying to understand. But one thing we need to learn from their home page is that they have made it SEO friendly.

A text based page is more SEO friendly than an image based page. Spider of a search engine is able crawl the home page easily is it is text based. It faces problem to crawl we put more images in home page. I have always faced debate on this matter. People ask me a lot questions when I suggest them for a text based page.

Online communication and offline communication has a lat of difference. Colorful cover page and packaging attracts people to a books or document. But website is always buried under lakhs of websites.  A search engine only can bring it before us if it comes as part of a search result. Once it came to front, we will be able to visit it. I am apprehensive of an image based home page as it may face problem to be crawled by the search engine spider.

Pinstorm and Communicate2 ! Both are two leading company we presume they understand SEO and SEM. I also liked the way they both have designed their home page. A website should have a text based home page. With out using much images, a designer can also design good websites. The design of Commincvate2 and Pinstorm  is liked by everybody. The designer has overcome the challenges. Another website from Mumbai is www.rudraksha-ratna.com . It has used a lot images in home page. If you see the properties of images being used by this website, mages. you will find all optimized. Page opening time is also less.

I have learnt this site on how to use images if we are bound to use images.

 

 

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I am warning you! Copy content will damage your traffic ranking!! « SEO World

April 20, 2008 at 3:42 am · Filed under Uncategorized ·Tagged

I am warning you! Copy content will damage your traffic ranking!! « SEO World

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I am warning you! Copy content will damage your traffic ranking!!

April 19, 2008 at 8:02 pm · Filed under Uncategorized ·Tagged , , , ,

 

Search Engine Optimisation (SEO) matter….Some one asked me: I shall copy content from another site nd publish it in my What will happen? This was recent question. I have faced similar questions in past. Few questions are: a) I have an website in mobile phone jammer segment. My website traffic rank is 17 . I need to be in first 10 in Google. I want to copy the content of the site that is coming no 1 in Google in certain popular key word. Can I come to front page of Google if I do that ? Has it any impact on my search engine ?

b) I do not have time to write content. I need to add fresh content in my site at least fore the spider to rank me in a better position. Can I copy news item from other portal and paste it on my site ? c) Can I run website with copy contents to earn from Google Adsense? d) Can I use content from other site and use it in my site acknowledging the source? …

 

I have come across this kind of question in past. Last question was from a SEO who has more experience than me!

 

In fact, I have one answer to all question – you can not!!!!!

 

This step is disastrous for ranking of your website. It may attract punishment from search engine. An website has two visitor- one is human visitor and other one is spider or robots. Spider or robot does have only a virtual existence and it is part of a search engine’s algorithm.

 

Please do not go for ‘copy and paste’ web content. It will damage your ranking. Spider does not understand any law. It understands certain code and tag. It will recognize your content as copy content. Some people argued with me that we have mentioned the source. Fine! Friends, it will save you from copy right violation allegation. Spider will not be able to understand anything.

 

I have an example for you. I was working with a Mumbai based web group as its PR head where SEO comes under my supervision. I wanted to start blogging. I did few articles and posted it in blog. Blog was part of the website here. There was a cut throat competition to come to 1 number page of Google. My site was in 2nd page. It was in 11 traffic ranking.

As blogging started, I found it influenced my ranking. One day I saw my site on front page of Google being on 10th. My colleague started coping content from different website and put it in blog page. After few days I saw I am out and on the way to get out of page 2 even.

 

After I realized my mistake, I stopped the blogging based on copy content. Later, I could repair my damage.

 

As an online professional, I shall strongly suggest you to re-write your copy and post it on your blog if you want to put some content from any other website at all.

 

 

@How multi website owners do?

 

I was in Barcamp Mumbai  3  in IIT campus where a  famous blogger was telling his story. He manages 200 website. Sometimes he gets content from other websites also . But he edits everything before it goes online. He was giving example: Suppose address of a doctor is ‘SOUTH AVENUE’, do it ‘South Ave.’.

 

Friends, please do not use copy content. I am warning you! It will damage your website page ranking.

 

 

 

 

 

 

 

 

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January 16, 2007 at 1:26 pm · Filed under Uncategorized ·Tagged

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